Donation Page Builder for Nonprofits: Create Branded Giving Pages That Convert
Your donation page is the most important page on your website. A donor has already decided to give — your page just needs to make it easy. Yet most nonprofits are stuck with generic payment forms that look nothing like their brand and leave money on the table.
A good donation page builder lets you create professional, branded giving pages in minutes — no developer needed. This guide covers what to look for, how the top tools compare, and which option gives your nonprofit the most value.
Why Your Donation Page Matters
Research consistently shows that branded, well-designed donation pages convert 2-3x better than generic payment forms. The difference comes down to:
- Trust signals — Donors need to see your logo, colors, and mission before entering payment info
- Suggested amounts — Pre-set gift amounts with impact descriptions increase average gift size by 15-25%
- Recurring giving — A prominent monthly giving option can double your donor lifetime value
- Mobile design — Over 50% of nonprofit web traffic comes from mobile devices
If your current donation page is a plain Stripe checkout or a clunky third-party form, you're losing donations. And if your donation page isn't connected to your donor management software, you're creating data silos that waste hours every month.
What to Look for in a Donation Page Builder
Must-Have Features
- Custom branding — Your logo, colors, fonts, and imagery
- Suggested gift amounts — With impact descriptions ("$50 feeds a family for a week")
- Recurring giving toggle — Make monthly giving the default or a prominent option
- Mobile-responsive design — Looks great on every device without extra work
- Donor data capture — Name, email, address for tax receipts and follow-up
- Automatic tax receipts — Sent immediately after every gift
- Analytics — Track page views, conversion rates, and average gift size
- Low fees — Platform fees eat into your donations
Nice-to-Have Features
- Custom URLs —
give.yournonprofit.orginstead ofthirdparty.com/yournonprofit - Embeddable forms — Drop a giving form directly onto your website
- A/B testing — Test different layouts, amounts, and copy
- Peer-to-peer pages — Let supporters create their own fundraising pages
- Campaign-specific pages — Different pages for different appeals
- CRM integration — Donor data flows directly into your donor management system
How the Top Donation Page Builders Compare
| Donorbox | Classy | GiveForms | Alignmint | |
|---|---|---|---|---|
| Custom branding | Yes | Yes | Limited | Yes — full drag-and-drop |
| Suggested amounts | Yes | Yes | Yes | Yes — with impact descriptions |
| Recurring giving | Yes | Yes | Yes | Yes |
| Embeddable forms | Yes | Yes | Yes | Yes |
| Custom URLs | Paid add-on | Yes | No | Yes — included |
| Analytics | Basic | Yes | Basic | Yes — conversion tracking |
| CRM included | No | No | No | Yes — full donor CRM |
| Fund accounting | No | No | No | Yes |
| Platform fee | 1.75% per transaction | ~$299+/mo | 1% per transaction | None |
| Free plan | Limited | No | Yes (with fee) | Yes — up to $100K/yr |
Comparison data as of February 2026. Features and pricing may change.
Where Each Tool Excels
Donorbox
Donorbox is a popular standalone donation form tool. It's easy to set up, offers embeddable forms, and supports recurring giving. The 1.75% platform fee on top of payment processing fees adds up quickly for growing nonprofits, but it's a solid choice if you just need a simple giving form.
Classy
Classy (now part of GoFundMe) is a fundraising platform built for mid-to-large nonprofits. It offers peer-to-peer fundraising, event registration, and campaign pages alongside donation forms. The starting price of ~$299/month makes it expensive for smaller organizations, but the feature set is deep.
GiveForms
GiveForms offers a free tier with a 1% platform fee. The forms are clean and simple, but customization is limited compared to other tools. It's a good starting point for very small nonprofits that need a basic online giving option.
Alignmint
Alignmint includes a drag-and-drop donation page builder as part of its all-in-one nonprofit platform. You get custom branding, suggested gift amounts, recurring giving, embeddable forms, custom URLs, and conversion analytics — all connected to your donor CRM and fund accounting.
Every donation automatically creates a donor record, generates a tax receipt, and flows into your accounting. No integrations needed, no separate vendor, no platform transaction fees.
The Starter plan is free for nonprofits up to $100K in annual donations.
The Hidden Cost of Standalone Donation Page Builders
Most nonprofits don't realize the true cost of using a standalone donation page builder:
Platform fees add up fast. At 1.75% (Donorbox), a nonprofit processing $500K in online donations pays $8,750/year in platform fees alone — on top of Stripe's 2.9% + $0.30 per transaction.
Data lives in silos. Your donation data is in Donorbox, your donor records are in Bloomerang, and your accounting is in QuickBooks. Reconciling across three systems wastes hours every month.
No donor context at the moment of giving. When a donor lands on your page, a standalone builder doesn't know their giving history, communication preferences, or relationship with your organization. An integrated platform does.
Multiple vendor contracts. Each tool has its own pricing, terms, and support team. One platform means one bill, one login, one support contact.
How to Build a High-Converting Donation Page
Whether you use Alignmint or another tool, these best practices apply:
- Lead with impact, not "Donate Now" — Use a headline like "Feed 100 Families This Month" instead of a generic ask
- Set 3-4 suggested amounts — Include impact descriptions for each level
- Make recurring giving prominent — Consider making monthly the default option
- Keep the form short — Name, email, and payment info. Only add address if needed for tax receipts
- Add a short video or photo — A 60-second impact story increases conversions by 20-30%
- Show trust signals — SSL badge, payment processor logo, 501(c)(3) status
- Send an immediate thank-you — Automatic receipt + a personal thank-you email within 24 hours
For more detailed tips, see our guide on donation page best practices.
Which Donation Page Builder Is Right for You?
Choose Donorbox if you just need a simple embeddable form and don't mind the per-transaction fee.
Choose Classy if you're a mid-to-large nonprofit focused on peer-to-peer fundraising and campaign pages, and budget isn't a constraint.
Choose Alignmint if you want a donation page builder that's connected to your donor CRM, fund accounting, volunteer management, and marketing tools — with no platform transaction fees and a free tier for small nonprofits.
The best donation page builder is the one that fits into your workflow without creating more data silos. For most nonprofits, that means choosing a platform where donations, donor records, and accounting all live in the same place — what we call a CRM with accounting integration.
Related:
- Online Donation Software: Boost Your Nonprofit's Giving — How online donation software increases fundraising
- Donation Tracking Software: From Gift to Report — Automate receipt generation and reconciliation
- Nonprofit Donation Page Best Practices — Proven tips to increase conversion rates
Ready to see how Alignmint works for your nonprofit?
Schedule a free walkthrough — we'll set everything up for you.