MintBucks are Alignmint's universal credit system for marketing. Think of them like stamps — each marketing action costs a certain number of credits. Email, SMS, postcards, letters, and handwritten cards all use the same simple credit system.
Think of MintBucks like stamps — each marketing action costs a certain number of credits.
MintBuck per email
MintBucks per SMS
MintBucks per postcard
MintBucks per letter
MintBucks per card
Always free
Every paid plan includes free MintBucks every month.
Purchase as needed
MintBucks per month
MintBucks per month
MintBucks per month (across all orgs)
Monthly MintBucks reset on the 1st of each month. Need more? Purchase additional credits anytime — purchased MintBucks never expire.
With a Pro plan, your monthly allowance could cover any of these scenarios:
| Scenario | Quantity | MintBucks Used |
|---|---|---|
| Email campaign | 10,000 emails | 10,000 |
| SMS campaign | 5,000 texts | 10,000 |
| Postcard mailing | 100 postcards | 10,000 |
| Letter campaign | 50 letters | 10,000 |
| Handwritten thank-you cards | 16 cards | 9,600 |
| Typical monthly mix | 5,000 emails + 500 texts + 20 postcards + 10 letters | 9,000 |
Purchased MintBucks never expire and carry over month to month.
The system always uses your free monthly credits first before dipping into purchased ones. So your purchased MintBucks are only used when you exceed your monthly allowance.
Unlike monthly credits that reset on the 1st, purchased MintBucks never expire. Buy in bulk for big campaigns and use them whenever you need them.
| Channel | Standalone Cost | With Alignmint |
|---|---|---|
| Email Marketing | Mailchimp: $13-350/mo | Included (1 MintBuck/email) |
| SMS Marketing | Twilio: $0.0079/msg + platform | Included (2 MintBucks/text) |
| Direct Mail | Lob: $0.63-1.50/piece + design | Included (100-600 MintBucks) |
| Video Fundraising | No direct equivalent | Free (Video Blast) |
| Marketing Automation | HubSpot: $20-800/mo | Included (Donor Journeys) |
| Typical Monthly Total | $100-500+/mo | Included in Pro ($499-899/mo) |
