Minties are Alignmint's universal credit system for marketing. Think of them like stamps - each marketing action costs a certain number of credits. Email, SMS, postcards, letters, and handwritten cards all use the same simple credit system.
Think of Minties like stamps - each marketing action costs a certain number of credits.
Minty per email
Minties per SMS
Minties per postcard
Minties per letter
Minties per card
Always free
Every paid plan includes free Minties every month.
Purchase as needed
Minties per month
Minties per month
Minties per month (across all orgs)
Monthly Minties reset on the 1st of each month. Need more? Purchase additional credits anytime - purchased Minties never expire.
With a Pro plan, your monthly allowance could cover any of these scenarios:
| Scenario | Quantity | Minties Used |
|---|---|---|
| Email campaign | 10,000 emails | 10,000 |
| SMS campaign | 5,000 texts | 10,000 |
| Postcard mailing | 100 postcards | 10,000 |
| Letter campaign | 50 letters | 10,000 |
| Handwritten thank-you cards | 16 cards | 9,600 |
| Typical monthly mix | 5,000 emails + 500 texts + 20 postcards + 10 letters | 9,000 |
Purchased Minties never expire and carry over month to month.
The system always uses your free monthly credits first before dipping into purchased ones. So your purchased Minties are only used when you exceed your monthly allowance.
Unlike monthly credits that reset on the 1st, purchased Minties never expire. Buy in bulk for big campaigns and use them whenever you need them.
| Channel | Standalone Cost | With Alignmint |
|---|---|---|
| Email Marketing | Mailchimp: $13-350/mo | Included (1 Minty/email) |
| SMS Marketing | Twilio: $0.0079/msg + platform | Included (2 Minties/text) |
| Direct Mail | Lob: $0.63-1.50/piece + design | Included (100-600 Minties) |
| Video Fundraising | No direct equivalent | Free (Video Blast) |
| Marketing Automation | HubSpot: $20-800/mo | Included (Donor Journeys) |
| Typical Monthly Total | $100-500+/mo | Included in Pro ($499-899/mo) |
Read the docs: Minties · Email Campaigns · SMS Campaigns
Free plan available. No credit card required.
