Reach Your Supporters

Design and send professional email campaigns to your donors, volunteers, and prospects. Alignmint's built-in email marketing eliminates the need for external email software.

Creating a Campaign

Navigate to Marketing → Email Blast
Click "New Campaign"
Enter campaign name and subject line
Select a template or start from scratch
Compose your email content
Add images, videos, or donation links
Select your recipients
Preview and send (or schedule)

Recipient Options

All Donors: Everyone in your donor database
All Volunteers: Your volunteer list
All Prospects: Potential donors you're cultivating
Active Donors: Donated in the last 12 months
Major Donors: Above your defined threshold
Custom Segments: Build your own audience
Individual: Send to a specific email address

Personalization Tokens

Make emails personal with merge fields:

{{first_name}} - Recipient's first name
{{donor_name}} - Full name
{{organization_name}} - Your nonprofit's name
{{event_name}} - Event name (if promoting an event)
{{event_date}} - Event date

Email Features

Branded Templates: Professional designs with your logo and colors
Include Donate Button: Link directly to your donation page
Add Event Details: Pull in event information automatically
Insert Media: Add photos or videos from your Video Blast library
Preview: See exactly how your email will look before sending

Campaign Analytics

Track how your campaigns perform:

Open Rate: Percentage who opened the email
Click Rate: Percentage who clicked a link
Bounce Rate: Undeliverable emails
Unsubscribes: People who opted out
Link Performance: Which links got the most clicks

Compliance

All marketing emails automatically include:

Unsubscribe link (required by law)
Your organization's address
Proper email headers for deliverability