Key Metrics & Trends

Understanding Your Data

Track the health of your nonprofit with key performance indicators and trend analysis.

Donation Metrics

• Total Revenue: Sum of all donations for the period

• Average Gift: Mean donation amount

• Median Gift: Middle donation amount (less affected by outliers)

• Gift Count: Number of individual donations

Donor Metrics

• Donor Retention Rate: Percentage of donors who gave again

• Donor Acquisition: New donors added in the period

• Donor Lifetime Value: Average total giving per donor

• Lapsed Donors: Donors who haven't given in 12+ months

Trend Analysis

Compare metrics across time periods to identify patterns:

• Month-over-month growth
• Year-over-year comparison
• Seasonal giving patterns
• Campaign performance