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Donor CRM Overview

Donor Management

Alignmint's Donor CRM is a complete relationship management system designed specifically for nonprofits. Track every interaction, understand giving patterns, and build lasting relationships with your supporters.

Donor Profiles

Each donor has a comprehensive profile containing:

Contact Information

  • Name (first, last, prefix, suffix)
  • Email addresses (primary and secondary)
  • Phone numbers (home, work, mobile)
  • Mailing addresses (with seasonal address support)
  • Preferred communication method

Giving History

  • Complete donation history with dates, amounts, and methods
  • Lifetime giving total
  • Largest gift and average gift size
  • First and most recent donation dates
  • Giving trends and year-over-year comparison
  • Recurring donation status and schedule

Relationships & Affiliations

  • Household relationships (spouse, family members)
  • Organizational affiliations (employer, board memberships)
  • Soft credits for gifts made through others
  • Matching gift eligibility

Engagement Tracking

  • Event attendance history
  • Volunteer activities
  • Communication preferences and opt-outs
  • Notes and interaction history

Donor Status Categories

Alignmint automatically categorizes donors based on their giving activity:

  • New: First donation within the last 12 months
  • Active: Donated within the last 12 months (not first-time)
  • Lapsed: Last donation was 12-24 months ago
  • Inactive: No donation in 24+ months
  • Major Donor: Cumulative or single gifts above your defined threshold
  • Recurring: Has an active recurring donation

Segmentation & Tags

Create custom tags to segment your donors for targeted outreach:

  • Giving Level: Major Donor, Mid-Level, First-Time
  • Affinity: Board Member, Volunteer, Event Attendee, Alumni
  • Interest: Program-specific interests, campaign participants
  • Communication: Email Only, No Mail, Holiday Card List

Search & Filtering

Find donors quickly using powerful search and filters:

  • Full-text search across names, emails, and notes
  • Filter by giving amount, date range, or frequency
  • Filter by tags, status, or location
  • Save custom filters for repeated use
  • Export filtered results to CSV

Duplicate Management

Alignmint helps you maintain clean data:

  • Automatic duplicate detection on import
  • Merge duplicate records while preserving history
  • Bulk duplicate scanning and cleanup tools
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