Donor CRM Overview
Donor Management
Alignmint's Donor CRM is a complete relationship management system designed specifically for nonprofits. Track every interaction, understand giving patterns, and build lasting relationships with your supporters.
Donor Profiles
Each donor has a comprehensive profile containing:
Contact Information
- Name (first, last, prefix, suffix)
- Email addresses (primary and secondary)
- Phone numbers (home, work, mobile)
- Mailing addresses (with seasonal address support)
- Preferred communication method
Giving History
- Complete donation history with dates, amounts, and methods
- Lifetime giving total
- Largest gift and average gift size
- First and most recent donation dates
- Giving trends and year-over-year comparison
- Recurring donation status and schedule
Relationships & Affiliations
- Household relationships (spouse, family members)
- Organizational affiliations (employer, board memberships)
- Soft credits for gifts made through others
- Matching gift eligibility
Engagement Tracking
- Event attendance history
- Volunteer activities
- Communication preferences and opt-outs
- Notes and interaction history
Donor Status Categories
Alignmint automatically categorizes donors based on their giving activity:
- New: First donation within the last 12 months
- Active: Donated within the last 12 months (not first-time)
- Lapsed: Last donation was 12-24 months ago
- Inactive: No donation in 24+ months
- Major Donor: Cumulative or single gifts above your defined threshold
- Recurring: Has an active recurring donation
Segmentation & Tags
Create custom tags to segment your donors for targeted outreach:
- Giving Level: Major Donor, Mid-Level, First-Time
- Affinity: Board Member, Volunteer, Event Attendee, Alumni
- Interest: Program-specific interests, campaign participants
- Communication: Email Only, No Mail, Holiday Card List
Search & Filtering
Find donors quickly using powerful search and filters:
- Full-text search across names, emails, and notes
- Filter by giving amount, date range, or frequency
- Filter by tags, status, or location
- Save custom filters for repeated use
- Export filtered results to CSV
Duplicate Management
Alignmint helps you maintain clean data:
- Automatic duplicate detection on import
- Merge duplicate records while preserving history
- Bulk duplicate scanning and cleanup tools