Automated Thank-You Sequences

Donor Journeys let you set up automated workflows that run when a donor takes an action—like making their first gift, giving over a certain amount, or reaching a recurring giving anniversary. Once you set it up, it runs while you sleep.

How It Works

Pick a trigger—the event that starts the journey (e.g., "First Donation" or "Donation over $500")
Add actions—what happens next (send an email, text, postcard, or handwritten card)
Add delays—wait a few days between actions so it feels natural
Turn it on and let it run automatically

Pre-Built Templates

Don't want to build from scratch? Choose from 10 ready-to-go templates:

Major Donor VIP Treatment: When someone gives $1,000+, automatically send an email, text, and handwritten card
New Donor Welcome Series: Greet first-time donors with a thank-you email, followed by a postcard and monthly giving invitation
Recurring Donor Anniversary: Celebrate donors who've been giving monthly for a year
Lapsed Donor Win-Back: Reach out to donors who haven't given in 6 months
Event Attendee Follow-Up: Thank people who attended your event and invite them to give
Year-End Giving Campaign: Multi-step appeal leading up to December 31
Cancelled Recurring Win-Back: Re-engage donors who stopped their monthly gift
Monthly Donor Upgrade Ask: After 6 months of recurring giving, invite them to increase their gift
Volunteer to Donor Conversion: Turn volunteers into financial supporters

Available Triggers

Any donation received
Donation over a specific amount
First-time donation
Recurring giving started
Recurring giving anniversary (1, 2, 5, or 10 years)
Recurring giving cancelled
No donation in X days (lapsed)
Tag added to a donor
Event registration or attendance

Available Actions

Send Email (1 MintBuck)
Send Text Message (2 MintBucks)
Send Postcard (100 MintBucks)
Send Letter (200 MintBucks)
Send Handwritten Card (600 MintBucks)
Send Video Blast (Free)
Add or Remove a Tag (Free)
Create a Task (Free)

MintBucks Cost Preview

Before you activate a journey, you'll see the estimated MintBucks cost per run. This helps you plan your marketing budget and make sure you have enough credits.

Tracking Results

Each journey tracks how many times it's run, how many succeeded, and if any failed. You can pause, edit, or delete journeys at any time.