Lapsed Donor Report

Quick Answer: Lapsed Donor Report

Lapsed Donor Report slices donors by time since last gift, amount, or lifetime value to build win-back lists and prioritize stewardship before attrition becomes permanent. Toggle LYBUNT and SYBUNT-style cohorts development teams already use in Donor Reports.

Available on Plus, Pro, and Enterprise with CRM. Export to spreadsheet for mail merges in Email Campaigns or Letter Campaigns. Pair with Household Giving Report when appeals should go to combined household totals.

Lapsed Donor Report

Find lapsed donors by recency, amount, and lifetime value for win-back campaigns.

Filters

• Months since last gift thresholds
• Minimum lifetime giving
• Fund or campaign scoping

Good to Know

LYBUNT (Last Year But Unfortunately Not This) and SYBUNT (Some Year But Unfortunately Not This) are standard development metrics. The Lapsed Donor Report surfaces donors who gave last year but not this year, or who gave at some point but have since gone quiet. Use the report before annual appeals to build personalized outreach lists. Combine with giving history exports to craft messages that reference the donor's last gift amount and date. The report updates nightly so recent gifts are reflected the next day.