Lapsed Donor Report

The Lapsed Donor Report identifies donors who haven't given recently, helping you prioritize re-engagement campaigns before they become permanently inactive.

Filters

Lapse Period: How long since their last gift (6 months, 12 months, 18 months, 24+ months)
Last Gift Amount: Filter by the size of their most recent donation
Lifetime Value: Focus on high-value lapsed donors first
Giving Frequency: See if they were one-time or recurring donors

Re-Engagement Strategies

Use the report to build targeted re-engagement campaigns. Send personalized emails, letters, or phone calls to bring donors back. Pair with Donor Journeys for automated re-engagement workflows.

Export

Export the lapsed donor list to CSV for use in external campaigns, or add them directly to a Mailing List for an email or letter campaign.