Lapsed Donor Report slices donors by time since last gift, amount, or lifetime value to build win-back lists and prioritize stewardship before attrition becomes permanent. Use this report for LYBUNT and SYBUNT-style lists. See Donor Reports for other giving lists.
Available on PlusProEnterprise with CRM. Export to spreadsheet for mail merges in Email Campaigns or Letter Campaigns. Pair with Household Giving Report when appeals should go to combined household totals.
Start with donors whose last gift was twelve months ago, then narrow by lifetime value before you export the win-back list.
Filters
- Months since last gift thresholds
- Minimum lifetime giving
- Fund or campaign scoping
Good to Know
The list reflects gifts already on the books when you open the report.
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