Skip to main content
·Alignmint Team
Alignmint vs Virtuous: Which Nonprofit CRM Is Right for You? — Alignmint nonprofit software

Alignmint vs Virtuous: Which Nonprofit CRM Is Right for You?

Virtuous is a well-known responsive fundraising platform that focuses on donor engagement and marketing automation. Alignmint is an all-in-one nonprofit platform that combines fund accounting, donor CRM, volunteer management, event ticketing, and AI. Both serve nonprofits — but they take very different approaches.

This comparison helps you decide which is right for your organization.

Quick Overview

VirtuousAlignmint
Primary FocusResponsive fundraising & marketingAll-in-one nonprofit management
Fund Accounting❌ No✅ Yes — pre-built chart of accounts, Form 990
Donor CRM✅ Yes✅ Yes — every gift type supported
Volunteer Management❌ No✅ Yes — Full CRM + portal
Event Ticketing❌ No✅ Yes — galas, auctions, retreats, and more
AI Assistant❌ No✅ Minty AI — queries your data
Fiscal Sponsor Support❌ No✅ Yes — manage all orgs from one account
Free Plan❌ No✅ Starter (up to $100K)
Starting Price~$199/moFree (Starter) / $499-899/mo (Pro)
Unlimited Users❌ Per-seat pricing✅ Every plan

Where Virtuous Excels

Marketing Automation

Virtuous has strong marketing automation features — email sequences, donor journeys, and responsive engagement scoring. If your primary need is sophisticated email marketing with donor behavior triggers, Virtuous has deep capabilities here.

Responsive Fundraising

Virtuous coined the term "responsive fundraising" and builds their platform around the concept of adapting outreach based on donor signals. Their automation engine is designed to personalize communication at scale.

Established Ecosystem

Virtuous has been in the market longer and has a larger ecosystem of integrations, consultants, and implementation partners.

Where Alignmint Excels

True Fund Accounting

Virtuous doesn't include accounting. You'll need a separate tool (QuickBooks, Aplos, or similar) for your financial management. Alignmint includes true fund accounting with a pre-built chart of accounts mapped to Form 990, restricted fund tracking, and audit-ready financial statements.

All-in-One Platform

With Alignmint, you get accounting + CRM + volunteers + events + AI in one platform. With Virtuous, you need Virtuous + an accounting tool + a volunteer tool + an event tool — typically 3-4 separate subscriptions.

Volunteer Management

Virtuous doesn't include volunteer management. Alignmint includes a full Volunteer CRM, self-service portal, hour tracking, groups & teams, and digital waivers.

Event Ticketing

Virtuous doesn't include event management. Alignmint supports 7 event types with ticket sales, promo codes, waitlists, check-in, and Stripe payments.

AI Assistant

Virtuous doesn't include an AI assistant. Alignmint's Minty AI queries your actual nonprofit data — donors, donations, volunteers, accounting — and gives instant answers.

Pricing

Virtuous starts at approximately $199/month with per-seat pricing. Alignmint's Pro plan is $499-899/month with unlimited users. Alignmint also offers a free Starter plan for nonprofits under $100K in annual donations.

Fiscal Sponsor Support

Virtuous doesn't support fiscal sponsorship. Alignmint was built specifically for fiscal sponsors — manage all your sponsored nonprofits from one account with complete privacy between organizations.

Total Cost Comparison

ScenarioVirtuous StackAlignmint
CRM only~$199/moFree (Starter)
CRM + Accounting~$199 + $59 (Aplos) = $258/moFree (Starter) or $499/mo (Pro)
CRM + Accounting + Volunteers~$258 + $100 (VolunteerHub) = $358/mo$499/mo (Pro — everything included)
CRM + Accounting + Volunteers + Events~$358 + $50 (Eventbrite) = $408/mo$499/mo (Pro — everything included)

Who Should Choose Virtuous?

  • Organizations whose primary need is sophisticated marketing automation
  • Larger nonprofits with dedicated marketing teams
  • Organizations already invested in the Virtuous ecosystem
  • Nonprofits that already have separate accounting software they're happy with

Who Should Choose Alignmint?

  • Organizations that need accounting AND CRM in one platform
  • Nonprofits that want to consolidate multiple tools into one
  • Organizations that manage volunteers and events
  • Fiscal sponsors managing multiple organizations
  • Budget-conscious nonprofits looking for the best value
  • Organizations that want AI-powered data insights

The Bottom Line

Virtuous is a strong CRM and marketing automation platform. But it's only one piece of the puzzle — you'll still need separate tools for accounting, volunteers, and events.

Alignmint gives you everything in one platform at a fraction of the total cost. If you value simplicity, integration, and value, Alignmint is the better choice for most nonprofits.

Ready to see the difference? Schedule Your Free Setup | Explore Features


Related:

Ready to see how Alignmint works for your nonprofit?

Schedule a free walkthrough — we'll set everything up for you.

Schedule Your Free SetupExplore Features

More Articles

Ready to get started?Schedule Demo