Minties are AlignMint's unified marketing credit system. Instead of paying separately for email, SMS, and direct mail through different providers, you can plan communications from one place. Confirm the channels and credit allocation available to your organization before scheduling a campaign.

How do Minties help with donor retention?

Minties can help teams plan multi-channel follow-up. For example, assign a thank-you email, an impact update, and a human follow-up task for a personal letter. Confirm the available channels and have staff review each campaign before it runs.

How much do Minties cost?

Minties terms and allocations vary by plan and organization. Review the current plan and available channels before budgeting a campaign.

How Minties Rewards Drive Donor Retention

Quick Answer: How Minties Rewards Drive Donor Retention

Minties help teams plan multi-channel nonprofit marketing through email, SMS, and direct mail.

For related tools, see AlignMint features. Donor retention varies by organization, but inconsistent follow-up can make supporters feel disconnected from their impact. A deliberate donor stewardship process helps teams stay in touch.

The useful channel mix depends on your organization and donors. Minties can help teams plan outreach across the channels currently available to them.

What Are Minties?

Minties are AlignMint's marketing-credit system. Instead of planning email, SMS, and direct mail in separate tools, teams can plan outreach from one place. Channel availability, credit allocation, and plan terms are organization-specific, so confirm them before scheduling a campaign.

Communication activity	Planning consideration
Email	Confirm current plan allocation and sender setup
Text message (SMS)	Confirm availability and consent requirements
Postcard	Assign or confirm the fulfillment workflow
Letter	Assign a staff owner for personal follow-up

Review the current plan and available channels before making a credit or fulfillment commitment.

Why Multi-Channel Marketing Matters for Retention

Using more than one appropriate channel can help a team reach donors with different communication preferences, but results vary by audience and campaign. Here are practical considerations:

Email Alone Isn't Enough

Email engagement varies by audience and message. Using only one channel can leave some donors without a timely thank-you or impact update.

Physical Mail Creates Emotional Connection

A staff-prepared card or personalized letter can complement digital communication and give donors a more personal follow-up experience.

SMS Gets Immediate Attention

SMS can be useful for time-sensitive reminders when donors have consented to receive texts. Confirm current channel availability and use it alongside, rather than as a universal replacement for, other outreach.

Video Makes It Personal

A short video from your executive director thanking a donor by name can create a deeper connection than an email template. Choose a workflow your team can review and maintain.

The Minties Retention Playbook

Here is a stewardship planning framework you can adapt to your organization, available channels, and staff capacity. Measure the results rather than treating any sequence as a guaranteed retention outcome:

First-Time Donor Welcome

Immediate: Thank-you email
Day 3: Welcome email with impact story
Day 7: Thank-you postcard
Day 14: Email with recurring giving invitation

Major Donor VIP Treatment

Immediate: Thank-you email
Day 1: Personal thank-you text from ED
Day 3: Assign a staff member a personal thank-you letter task
Day 7: Impact report letter

Lapsed Donor Win-Back

Day 1: "We miss you" email
Day 7: Impact update email
Day 14: Re-engagement postcard
Day 21: Final appeal email with matching gift
Day 28: Text message with direct donation link (optional)

Recurring Donor Anniversary

Anniversary date: Celebration email with impact summary
Day 1: Assign a staff member a personal letter task
Day 3: Text with shareable impact graphic

Build a Follow-Up Plan

Turn donor moments into a reviewed communication plan rather than assuming a fully automatic journey. Assign an owner, timing, and approval step for each of these moments:

First donation: welcome email and a follow-up review
Major gift: personal outreach and a letter task
Lapsed donor: re-engagement campaign with a staff owner
Recurring donor anniversary: celebration note or letter task
Event attendance: follow-up list and campaign review

Before sending, confirm the available channels, credit allocation, consent requirements, and the person responsible for each follow-up.

Plan Your Monthly Communication Mix

Use a monthly plan to balance newsletters, thank-you messages, postcards, letters, and event reminders. Confirm current credit allocation and channel availability with the organization’s plan rather than relying on a generic credit estimate.

Review your current AlignMint plan before assuming which channels, credits, or fulfillment support are included.

Getting Started

Sign up for AlignMint
Import your donors - CSV import or manual entry
Create a follow-up plan - Assign campaign owners and human letter tasks where appropriate
Review engagement and giving patterns - Track open rates, click rates, and giving patterns

Keep communication records alongside donor and finance work where appropriate, then review results with your team rather than assuming every interaction establishes a direct giving outcome.

Related:

Donor Management Software - Streamline your fundraising
Donor Stewardship Software - Build lasting donor relationships
Donor Management - See how AlignMint drives donor retention